Procol Harum

Beyond
the Pale

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'Something Magic' advertisements

Billboard Magazine and the European Tour programme


What will the advertising copy-writers come up with when the new Procol Harum album surfaces in February 2003?

Perhaps it's an instructive moment to look back on the unhappy rhetoric that heralded Something Magic: first the pseudo-Zen babble of the European Tour programme (read the text of it here), then first the text of a Billboard advertisement from March 1977.

Procol Harum's new album brings you face to face with a stranger.

To find yourself is as difficult as capturing the four winds of heaven in the palm of your hand.

And the path towards self-discovery is everyday life.

Try to study it and you will be far from it.

For the path is beyond both perception and cognition. It is not in the physical world. Neither is it in the world of the mind.

It may be found only by opening the Gateless Gate of Zen.

Procol Harum's new album Something Magic opens the Gateless Gate and reveals a stranger. Yourself.

Something Magic. The new album from Procol Harum.

PERFECTLY PROCOL

It's instantly recognizable.

A sound with the grandeur, the majesty of ages.

And yet the urgency of today.

Aged 10 years in the public eye and ear, and the vintage has never tasted sweeter.

Something Magic is five great new Procol songs and an 18 minute masterwork entitled The Worm and the Tree, a moral fable for our time.

Travel beyond time, into the sublime. With Something Magic. On Warner Bros. Records and Tapes. CHR 1130. Licensed by Chrysalis Records Ltd.

 


Something Magic

 


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