In April 2004 the Norwegian TV station NRK2 added A Whiter Shade of Pale to its playlist in the programme Svish.
The programme is constructed with user interaction through SMS messages, and users can get messages and pictures on the screen, as well as voting for which video to play next. The video with the most votes when the previous video ends will be played. It goes without saying that this programme is intended for the younger audience. Still Procol Harum managed to get into heavy rotation: an eternal hit.
You can see AWSoP climb and being played here (requires Windows Media Player):
Best resolution (110 MB) Don't try this unless you have a high bandwith connection!
Medium resolution (23 MB)
Low resolution (2.5 MB)
For better quality: You can buy Procol Harum DVDs from Amazon USA, UK and Germany here: