Procol Harum in advertising
A Whiter Shade of Palein Norwegian TV advertising
A Whiter Shade of Pale – recently voted top single of all time in Norway – is used as very prominent backing music in a Norwegian TV advertising for the newspaper VG. VG is the largest nationwide newspaper in Norway, and has over the years won several awards for their TV commercials. Most of the films are based on the same idea, where the newspaper is the solution in a difficult or unpleasant situation. The text on the last picture translates as: "The day is never the same without VG"
This film was probably first aired in April 2001, and is still running at the end of August.
See the film in Real Media by clicking here or download a mpeg file by clicking here